Press Release

Analogix Semiconductor Appoints Graham Loveridge as Vice President of Marketing

SANTA CLARA, Calif., December 16, 2009–Analogix Semiconductor, Inc., a world leader in high performance digital multimedia interface solutions, today announced the appointment of Graham Loveridge to the position of Vice President of Marketing. In this role Mr. Loveridge will drive marketing for Analogix products worldwide, strengthening and growing the company’s position in several key markets. He will also be responsible for identifying and developing new markets for the company’s innovative solutions

“We are very pleased to have someone with Graham Loveridge’s background on the Analogix team,” said Dr. Kewei Yang, Chairman and CEO of Analogix Semiconductor. “He brings a wealth of experience and knowledge in the consumer and PC multi-media markets that will propel Analogix forward. His contributions will be invaluable as we expand our market presence and pursue more high-volume consumer markets.”

Mr. Loveridge comes to Analogix with more than 20 years of experience in the consumer and PC industries. Most recently he served as Director of the TV & Video Business Unit at STMicroelectronics, where he was responsible for the TV SoC and video product lines. Prior to that Mr. Loveridge served as the Vice President of Video Marketing at Genesis Microchip, acquired by STMicroelectronics in 2008.

“Analogix is in an excellent position to take advantage of the ongoing digital HD revolution with its unique and highly differentiated technology. Its commitment to customers and value added solutions, such as CoolHD™ that enables a zero power HDMI transmitter, and innovative DisplayPort products, clearly demonstrate Analogix to be a market leader,” said Mr. Loveridge. “I look forward to being an integral part of this creative and resourceful team.”

About Analogix Semiconductor
Analogix Semiconductor, Inc. designs and manufactures high-performance analog and mixed-signal semiconductors for the Digital Multi-Media market. Analogix is a leader in providing end-to-end interface connectivity semiconductor solutions for DisplayPort, the next-generation digital interconnect for the personal computer. Analogix also provides a full suite of HDMI 1.2 and 1.3 transmitters, including ultra-low powerfamily products, and receivers for the distribution of high-definition video and audio in consumer electronics. Analogix is based in Santa Clara, Calif., with offices in Beijing, China, Shenzhen, China, Taipei, Taiwan and Tokyo, Japan.
For more information, visit http://www.analogix.com.

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