Press Release

Analogix Received 2009 China Semiconductor Innovative Products and Technology Award

Analogix’szero-power ANX 7150 HDMI Transmitter received China Semiconductor Innovative Products and Technology Award.

Beijing, China, Mar. 22, 2010–Analogix Semiconductor, Inc., a manufacturer and innovator of high-performance analog and mixed signal devices for the digital media and communications markets, attended The Fourth Annual China Semiconductor Innovative Products and Technology Award Ceremony held on March 9, 2010 in Shanghai, Zhangjiang, and received an China Semiconductor Innovative Products and Technology Award. Analogix’szero-power ANX 7150 HDMI Transmitter was the awarded.

The Fourth Annual (2009) China Semiconductor Innovative Products and Technology Competition was co-hosted by China Semiconductor Industry Association, China Electronic Materials Industry Association, China Electronic Production Equipment Industry Association, and China Electronics News. With each co-host’s active organization and promotion, and with the judging panel’s strict selection and elimination processes, a total of 36 innovative products and technologies were chosen. These include 11 IC products and technologies, 3 IC manufacturing technologies, 2 semiconductor devices, 7 IC packaging and testing technologies, 7 semiconductor equipments and instruments, and 6 semiconductor materials.

Analogix’s ANX7150 HDMI transmitter is compatible with the HDMI 1.3 Specification, and is backward compatible with DVI 1.1. It also supports HDCP 1.1 function with internal keys. ANX7150 has passed HDMI and HDCP testing, and ADTC-EasyHD Laboratory’s Interoperability test. Using Analogix ground breaking and patented technology the ANX7150 powers its HDMI transmitter by recovering power from the HDMI link that is normally wasted. Existing HDMI transmitters are forced to drain batteries due to the physical nature of the HMDI link. As other electronics within mobile devices shrink to lower silicon geometries, adding more features and lowering their power consumption, the contribution of a HDMI transmitter becomes an increasingly more significant percentage of battery drain. This limits the ability of system designers to use smaller, lighter batteries and also reduces overall playback time. By incorporating the ANX7150 into a portable device, manufacturers have the ability to deliver stunning HD performance without sacrificing battery life. The ANX7150 target applications include MP4 players, multimedia mobile phones, digital cameras, digital camcorders and other portable electronic devices.

About Analogix Semiconductor
Analogix Semiconductor, Inc. designs and manufactures high-performance analog and mixed-signal semiconductors for the Digital Media market. Analogix is a leader in providing semiconductor solutions for DisplayPort, the next-generation digital interconnect for the Personal Computer. Analogix also provides a full suite of HDMI transmitter and receiver solutions for the distribution of high-definition video and audio in consumer electronics. Analogix is based in Santa Clara, Calif., with offices in Beijing, China, Taipei, Taiwan and Tokyo, Japan.
For more information, visit http://www.analogix.com.

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, a new sub-brand of Analogix Semiconductor, represents the inclusion of zero power HDMI technology that enables mobile and portable devices to offer stunning HD performance and direct connection to existing HDMI displays without sacrificing battery life or adding bulk.

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