바카디, 패트론 테킬라·그레이 구스 보드카 담당 최고 마케팅 책임자에 업계 베테랑 캐시 파커 선임

세계 최대 비상장 주류 회사인 바카디(Bacardi Limited)가 패트론(PATRÓN) 테킬라와 그레이 구스(GREY GOOSE) 보드카 담당 최고 마케팅 책임자(CMO)로 캐시 파커(Kathy Parker)를 영입한다고 24일 발표했다. 파커는 디아지오(Diageo)와 유니레버(Unilever)에서 마케팅, 브랜드, 혁신 분야 고위직을 다수 역임하며 독보적인 커리어를 쌓은 후 바카디에 합류하게 됐다. 파커는 CMO로서 브랜드 자산, 구...

바카디, 패트론 테킬라·그레이 구스 보드카 담당 최고 마케팅 책임자에 업계 베테랑 캐시 파커 선임

세계 최대 비상장 주류 회사인 바카디(Bacardi Limited)가 패트론(PATRÓN) 테킬라와 그레이 구스(GREY GOOSE) 보드카 담당 최고 마케팅 책임자(CMO)로 캐시 파커(Kathy Parker)를 영입한다고 24일 발표했다. 파커는 디아지오(Diageo)와 유니레버(Unilever)에서 마케팅, 브랜드, 혁신 분야 고위직을 다수 역임하며 독보적인 커리어를 쌓은 후 바카디에 합류하게 됐다. 파커는 CMO로서 브랜드 자산, 구...

Bacardi Names Industry Veteran Kathy Parker Chief Marketing Officer for PATRÓN® tequila and GREY GOOSE® vodka

Bacardi Limited, the largest privately held spirits company in the world, today announces the appointment of Kathy Parker as Chief Marketing Officer for PATRÓN tequila and GREY GOOSE vodka. Parker will be joining Bacardi after a stand-out career at Diageo and Unilever where she served in a number of senior marketing, brand and innovation roles. In her new position, she will drive global strategy including brand equity, architecture, positioning, integrated marketing across creative, media and e...

Bacardi Names Industry Veteran Kathy Parker Chief Marketing Officer for PATRÓN® tequila and GREY GOOSE® vodka

Bacardi Limited, the largest privately held spirits company in the world, today announces the appointment of Kathy Parker as Chief Marketing Officer for PATRÓN tequila and GREY GOOSE vodka. Parker will be joining Bacardi after a stand-out career at Diageo and Unilever where she served in a number of senior marketing, brand and innovation roles. In her new position, she will drive global strategy including brand equity, architecture, positioning, integrated marketing across creative, media and e...

Bacardi Names Industry Veteran Kathy Parker Chief Marketing Officer for PATRÓN® tequila and GREY GOOSE® vodka

Bacardi Limited, the largest privately held spirits company in the world, today announces the appointment of Kathy Parker as Chief Marketing Officer for PATRÓN tequila and GREY GOOSE vodka. Parker will be joining Bacardi after a stand-out career at Diageo and Unilever where she served in a number of senior marketing, brand and innovation roles. In her new position, she will drive global strategy including brand equity, architecture, positioning, integrated marketing across creative, media and e...

Bacardi Names Industry Veteran Kathy Parker Chief Marketing Officer for PATRÓN® tequila and GREY GOOSE® vodka

Bacardi Limited, the largest privately held spirits company in the world, today announces the appointment of Kathy Parker as Chief Marketing Officer for PATRÓN tequila and GREY GOOSE vodka. Parker will be joining Bacardi after a stand-out career at Diageo and Unilever where she served in a number of senior marketing, brand and innovation roles. In her new position, she will drive global strategy including brand equity, architecture, positioning, integrated marketing across creative, media and e...

Arima Genomics Completes Series A Financing

Arima Genomics, Inc., a company focused on research tools to accelerate the understanding of genome sequence and structure toward their role in human health and disease, announces that it has completed its Series A round of financing. Agilent Technologies, Inc. (NYSE: A) and Cowin Venture led this round, joined by Vectr Ventures and Berkeley Catalyst Fund. “Agilent invests in industry partners to advance the development of new technologies that will accelerate the pace of scientific discove...

Arima Genomics Completes Series A Financing

Arima Genomics, Inc., a company focused on research tools to accelerate the understanding of genome sequence and structure toward their role in human health and disease, announces that it has completed its Series A round of financing. Agilent Technologies, Inc. (NYSE: A) and Cowin Venture led this round, joined by Vectr Ventures and Berkeley Catalyst Fund. “Agilent invests in industry partners to advance the development of new technologies that will accelerate the pace of scientific discove...

Arima Genomics Completes Series A Financing

Arima Genomics, Inc., a company focused on research tools to accelerate the understanding of genome sequence and structure toward their role in human health and disease, announces that it has completed its Series A round of financing. Agilent Technologies, Inc. (NYSE: A) and Cowin Venture led this round, joined by Vectr Ventures and Berkeley Catalyst Fund. “Agilent invests in industry partners to advance the development of new technologies that will accelerate the pace of scientific discove...

Arima Genomics Completes Series A Financing

Arima Genomics, Inc., a company focused on research tools to accelerate the understanding of genome sequence and structure toward their role in human health and disease, announces that it has completed its Series A round of financing. Agilent Technologies, Inc. (NYSE: A) and Cowin Venture led this round, joined by Vectr Ventures and Berkeley Catalyst Fund. “Agilent invests in industry partners to advance the development of new technologies that will accelerate the pace of scientific discove...