Alibaba Group Generated US$10 Billion of GMV in the First Hour of the 2018 11.11 Global Shopping Festival
Alibaba Group Holding Limited (NYSE:BABA) today kicked off the 2018 11.11 Global Shopping Festival at midnight in China. Early highlights of this year’s festival included:
· US$10 billion (RMB69.3 billion) of total GMV was settled through Alipay in 1 hour and 48 seconds
· US$1 billion (RMB6.9 billion) of total GMV was settled through Alipay in the first 1 minute and 25 seconds
· Participation from more than 180,000 brands
In the hours leading up to the shopping event, Alibaba’...