Bacardi Names Industry Veteran Kathy Parker Chief Marketing Officer for PATRÓN® tequila and GREY GOOSE® vodka

Bacardi Names Industry Veteran Kathy Parker Chief Marketing Officer for PATRÓN® tequila and GREY GOOSE® vodka

Bacardi Names Industry Veteran Kathy Parker Chief Marketing Officer for PATRÓN® tequila and GREY GOOSE® vodka

Bacardi Limited, the largest privately held spirits company in the world, today announces the appointment of Kathy Parker as Chief Marketing Officer for PATRÓN tequila and GREY GOOSE vodka. Parker will be joining Bacardi after a stand-out career at Diageo and Unilever where she served in a number of senior marketing, brand and innovation roles. In her new position, she will drive global strategy including brand equity, architecture, positioning, integrated marketing across creative, media and e...