Char Popp Joins PSB as Senior Vice President and Global Head of Qualitative Research

Char Popp Joins PSB as Senior Vice President and Global Head of Qualitative Research

Char Popp Joins PSB as Senior Vice President and Global Head of Qualitative Research

PSB, a global research-based consultancy, announced today that Char Popp has joined the firm as Senior Vice President and Global Head of Qualitative Research to oversee the growth and development of the firm’s Qualitative Research offerings. She is based in Seattle and holds global responsibilities. Popp is a veteran in strategic research and marketing strategy, having worked both in-house and as adviser to the technology industry for nearly 20 years. Her expertise lies in qualitative resea...