Chinese Youth Wallets Are the Target: A US$9 Trillion Digital Youthquake
The battle is on for the hearts, minds (and wallets) of Chinese Millennials. According to Futurologist Rocky Scopelliti who has just released a new book Youthquake 4.0 - A Whole Generation and The New Industrial Revolution, said “Chinese Millennials wallet size has surged to exceed that held by the average Chinese adult population by 16 per cent.”
“The share of Millennial-controlled global wealth in Asia Pacific has reached 45 per cent, exceeding the America’s by 22 per cent and Europ...