Dole Food Company announced today the launch of a refreshed logo and brand identity for the iconic 160-year old produce company. Dole strives to more thoughtfully connect and understand consumers, and their preferences and desires when it comes to shopping for fresh produce. Insights gained through this discovery process have helped influence the development decisions of this robust reimaging of the DOLE Brand. The new visual identity reflects: · Dole’s values as an organization arou...