Alibaba Group Generated RMB213.5 Billion (US$30.8 Billion) of GMV During the 2018 11.11 Global Shopping Festival
Alibaba Group Holding Limited (NYSE: BABA) announced that it generated RMB213.5 billion (US$30.8 billion) of gross merchandise volume (GMV) on November 11, 2018, an increase of 27% compared to 2017.
“Today we witnessed the strength and rise of China’s consumption economy and consumers’ continued pursuit to upgrade their everyday lifestyles,” said Daniel Zhang, CEO of Alibaba Group. “Participation from the entire Alibaba ecosystem enabled our brand and merchant partners to engage wit...